Seven times as many iPhone users view mobile video as other mobile phone users

by Kenny on March 20, 2008

The Wall Street Journal reports that as well as being heavy internet users in general, [tag-tec]iPhone[/tag-tec] owners are also by far the largest consumers of mobile television and video.

According to an M:Metrics survey, 30.9% of iPhone users have watched mobile television on the device, compared to 4.6%, on average, for other [tag-tec]mobile phone[/tag-tec] users.

That iPhone users are more video hungry than other mobile phone users is no real surprise given that there’s a [tag-tec]YouTube[/tag-tec] application right on the home screen, but the extent of the difference is remarkable.

In related news, this post from Ian noted that iPhone users were responsible for a 3% increase in [tag-tec]iPlayer[/tag-tec] usage following the release of iPlayer for iPhone. Another impressive statistic.

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